Oscar Hedeby Iversen

Software Engineer, CEO of Snappy

April 11, 2025

Why social proof matters on your landing page

Social proof is one of the most powerful psychological tools in marketing. It’s the idea that people trust the actions and opinions of others—especially when they're uncertain. When visitors see that others have had a good experience with your product or service, they're more likely to take action themselves.

Adding reviews, testimonials, and star ratings to your landing page can dramatically increase conversion rates by building instant credibility.

With Snappy, adding social proof to your website is fast and code-free. You can visually insert widgets and prompts wherever they’ll have the most impact.

Using Snappy’s TrustPilot widget, it's easy to show how happy your customers are.

Simply select where on your website you want Snappy to inject the TrustPilot widget and choose which style of widget you want. This may require a TrustPilot paid profile, depending on the widget type (carousel, badge, inline, etc.).

You can:

• Add a floating badge to your homepage
• Embed customer ratings on product pages
• Highlight specific positive reviews

Like with the TrustPilot widget, Snappy also supports inserting Google Reviews.

The Google widget is free and lets you show:

• Your Google star rating
• A rotating selection of reviews
• Total number of ratings

This is especially helpful for local businesses, service providers, and restaurants where people already rely on Google for trust signals.

Social proof isn’t just about displaying reviews—you also need to collect them.

Here’s how to make that easier and more effective.

There are typically two types of reviews:

• Product reviews, which focus on a specific item or service
• Company reviews, which describe the overall experience

Make sure you’re asking for the right kind, at the right time. For example:

• After a successful delivery, ask for a product review
• After excellent customer support, ask for a company review

Make it simple, quick, and reward the effort when possible.

Using Snappy, it’s easy to add a review prompt directly to your product page.

Just select the section you want the prompt to appear, and use the DOM manipulation widget to insert a review request. You can even add a button that links directly to your review platform of choice.

Example ideas:

• “Loved this product? Leave us a review!”
• “Help others make the right choice—share your experience.”

By combining easy review collection with seamless display tools like Snappy, you can turn happy customers into your most effective marketers.

Adding social proof doesn’t have to be a technical project. With Snappy, you can build trust, boost conversions, and show off your best feedback—all without writing a single line of code.