Oscar Hedeby Iversen

Software Engineer, CEO of Snappy

April 4, 2025

Common Landing Page Problems & How to Solve Them

Landing pages are essential for turning clicks into conversions, yet many businesses encounter similar issues that prevent their landing pages from performing optimally. Whether it's a detailing business or an innovative tech startup, understanding common pitfalls and how to avoid them can drastically improve your results.

Below, we dive deep into some of the frequent problems businesses face with their landing pages and offer actionable solutions.

You're running Google Ads or social media campaigns, and you're getting plenty of clicks, but no one's filling out your forms or contacting you. This is a common scenario, especially if you've recently switched from one advertising platform (like Facebook) to another (like Google). So common, in fact, that we wrote a whole article about it.

• Mismatch in Expectations: Users clicking your ads have certain expectations based on your ad copy. If the landing page doesn't match their expectations, they'll leave immediately.
• Lack of Clarity: Your offer or call-to-action (CTA) may not be immediately clear or compelling.
• Weak Value Proposition: If your page doesn't clearly communicate the value of your offering, visitors won't be motivated to convert.

• Match Ad Copy and Landing Page: Ensure continuity between what your ad promises and what your landing page delivers.
• Simplify Your Message: Clearly state the benefits of your service immediately. A concise, impactful headline and supporting text is crucial.
• Strengthen Your CTA: Use direct, action-oriented language ("Book Now," "Get Your Free Quote," "Request Your Appointment") and place it prominently above the fold.

This issue occurs when users arrive at your landing page but feel confused about what you’re offering or why they need it. Dive deeper into this problem in this blogpost.

• Complex Language or Industry Jargon: Using overly technical language or industry-specific terms without explanation.
• Unclear Product/Service Descriptions: Not clearly explaining what your product/service does or how it solves a visitor's problem.
• Too Much Information: Overloading your visitors with details or multiple messages, causing confusion or decision paralysis.

• Use Clear, Simple Language: Clearly describe what your product or service does in straightforward terms. Avoid jargon unless your audience explicitly expects it.
• Focus on Customer Pain Points: Explain clearly and concisely how your product or service directly solves the customer's problems or meets their needs.
• Provide Visual Clarity: Include images, videos, or clear diagrams that visually communicate the product's value or functionality.

Sometimes landing pages get traffic, but conversion rates remain disappointingly low.

• Poor UX/UI Design: Cluttered, confusing, or unattractive design can deter users from converting.
• Slow Load Times: Slow page load times dramatically increase bounce rates.
• Lack of Trust Signals: Visitors may hesitate to convert if they don’t feel secure or trust your site.

• Optimize Your Page Design: Ensure your landing page is clean, visually appealing, and easy to navigate. Prioritize responsive design for mobile.
• Speed Up Your Landing Page: Compress images, leverage caching, and reduce unnecessary scripts.
• Include Trust-Building Elements: Add customer testimonials, client logos, security badges, reviews, or guarantees to reassure visitors.

Building a landing page can be stressful, even for experienced marketers and designers.

• Crafting the Perfect Copy: Balancing clarity, persuasion, and SEO optimization is challenging.
• Design and Layout Decisions: Deciding on colors, fonts, placements, and images that resonate with your audience.
• Technical Integration: Issues connecting your landing page to analytics, CRM, or email marketing systems.

• Start with Templates: Use professionally designed landing page templates as a starting point, then customize based on your needs.
• Focus on One Goal: Keep your landing page focused on one primary goal or action.
• Test and Iterate: Regularly A/B test different versions of your landing pages and improve based on data.

Landing pages are powerful tools in digital marketing, but common mistakes can sabotage their effectiveness. The keys to success include maintaining alignment between ads and landing page content, simplifying messages, providing clarity, enhancing user experience, and consistently testing and optimizing.

By proactively addressing these common problems, you can significantly boost your conversions and achieve the marketing results you’re aiming for.